Sustainable Tourism Planning and Development Principles of Marketing

General Course Information

Course Lecturer Name(s):  Naline Ramdeen-Joseph

Course Director Name: Same as above

Course Lecturer(s) Contact Information: (473) 444 4175 Ext 3747

Course Director Contact Information: N/A 

Course Lecturer(s) Office Hours:  Monday- Thursday 1:00-3:30pm Friday 1:00-3:00pm appointment via Zoom  

Course Director Office Hours: N/A

Course Lecturer(s) Office Location:  Upstairs Building C

Course Director Office Location: N/A

Course Support:   Tracy Fortune – Ext 3373; Mahalia Charles- Ext 3863

Course Management tool: To learn to use Sakai, the Course management tool, access the link

Course Curriculum Information


Sustainable Tourism Planning and Development is a seminar based course which provides students with the framework, guidelines, theoretical knowledge and practical tools which influences and impacts the development of  the Tourism Industry locally, regionally  and internationally. The concept of sustainability and sustainable development provides the underpinning philosophy in this course as students reflect on the socio- cultural, economic and environmental impacts of Tourism Development on destinations. The use of conservation and preservation principles, models, case studies, products and destinations will be examined in an effort to  anticipate, appreciate and incorporate emerging challenges and trends impacting the industry.


This course aims to:

  1. Explain the importance of  Tourism Policy, Planning and  Sustainable Tourism Development  
  2. Explain the various  instruments and guidelines used to implement policy and planning  issues
  3. Explain the concept of Sustainability and the framework of Sustainable Tourism Development
  4. Discuss the role of regional and international standards and code of practices in the promotion of Sustainable Tourism Development- Agenda 21, Green Globe, Blue Flag etc.
  5. Analyse the economic, social-cultural and environmental dimension of Sustainable Tourism Development
  6. Demonstrate how natural and cultural preservation and conservation practices can promote the importance of biodiversity and its importance especially for small island states
  7. Explain the role of key stakeholders in Sustainable Tourism Development- Private Sector, NGO’s, Visitors, the Host Population and the Public Sector
  8. Demonstrate how Sustainable  Tourism Development  enables visitors’ to observe and understand environmental and cultural relationships 


By the end of this course students will be able to:  

  • Demonstrate knowledege and critical thinking skills with issues relating to tourism policy, planning and sustainable tourism development
  • Explain the concept of  sustainability and the framework of sustainable tourism development
  • Describe the role of key stakeholders in sustainable tourism development- rivate
  • Sector, NGO’s, Visitors, the Host population and the public sector
  • Demonstrate knowledge of sustainable tourism economic, social-cultural and environmental dimension of sustainable tourism development
  • Apply sustainable grading of attractions in Grenada and home country as applicable 
  • Use international standards and code of practices in the promotion of sustainable tourism development- Agenda 21, Green Globe, Blue Flag etc.
  • Use effective oral and written communication skills in sustainable research paper and presentation 


ISLO-3: Students will be able to demonstrate effective written and oral communication skills

ISLO-4: Students will be able to critically think, motivate and collaborate to solve business problems. 

ISLO-11 Students will be able to demonstrate knowledge of legal, ethical, and global standards in the Tourism and Hospitality Industry.

SAS Grading Scale Grades will be assigned as follows:

A  = 89.5% or better

B+ = 84.5 - 89.4%

B  = 79.5 - 84.4%

C+ = 74.5 - 79.4%

C = 69.5 - 74.4%

D = 64.5 - 69.4%

F = 64.4% or less 

Course Materials:


There is no prescribed text for this course, but information will be extrapolated from reading materials, articles, cases studies, web sources and information relative to course topics.  In addition, guest lecturers will also be invited to share their expertise in specific areas.   

Supplementary Readings/Resources:

  1. Text:  Sustainable Tourism Management, John Swarbrooke 1999 (CABI Publishing)
  2. Tourism and Sustainability: Principles to Practice, 1997, Edited by M.J. Stabler
  3. EcoTourism: David Weaver 2001 Published by        John Wiley 



Lectures / Case Studies /Groups / Online/ Practicum

Course Requirements and Percent of Grade:

This course will be evaluated based on a combination of  presentations, papers/essays, case studies and a midterm paper and presentation and final research project. 

The final research  project must receive the approval of the Lecturer and will involve the application of key concepts, principles, standards and models taught in the course as well as those created/developed by  the students. 

Final and Mid Term Essays/assignments are due one week before scheduled exams where applicable. Dates/deadlines will be given by the Lecturer) Written papers and PowerPoint presentations should be free of grammatical errors, thoroughly documented and references comprehensive and from a variety of sources. The APA style will be utilized for all written assignments.

Mid Term Exam: Create a Tourism Product Inventory of Grenada under the headings of Natural attractions, Cultural attractions, and Manmade attractions.  

Based on the rating scale given by the lecturer, place them into categories of: High Market Attractiveness Attractors and Low Market Preparedness Attractors

Final Exam: 

In pairs, and in not more than twenty pages (20) develop a 3-year sustainable tourism plan for Grenada. Papers can utilize headings, graphs, and diagrams. 

The various evaluation criteria will be weighted as follows



Mid Term Pair Presentation 


Final Research Paper (Pair)


Essays/ Assignments/Case Studies and Class Presentations


Field Trip Report/s


Attendance & Class Participation



Rubric for the Individual Assignments Where Applicable



Exemplary 90-100

Good 89-80

Fair 79-70


69 and



Elements: Student critically analyzes the situation to the concepts learnt on the subject. Research on the topic and application of the knowledge 


Student demonstrates and thorough understanding of the concepts taught and utilizes research to support the material discussed

Student  demonstrates a reasonable understanding  of concepts taught and supports the topic by providing some evidence and information

Student demonstrates

a fair


of the concepts taught and provides limited information

Students demonstrates poor understanding of the topic with minimal or irrelevant information

Organization: The submission is well organized. Introduction and objectives clearly stated. The format is easy to follow, flows smoothly from one idea to another and logically conveys the key ideas. Use of aids: example charts and graphs


Information flows smoothly with critical analysis and excellent development of ideas 

Information flows reasonably well with some level of analysis and development 

Information flows fairly but with limited development and critical thinking

Information is disjointed with no analysis and poor, no, or irrelevant reflection

Style and

Grammar: Follows APA

writing style and basic rules


Well written with excellent communication and writing skills

Information is generally clear and reasonable development

Information flow is fairly developed with average competency

Poorly developed

with little understanding 

of formal English grammar and written essay style. Paper follows the guidelines for written assignments



of ideas and competency demonstrated



Total Marks Possible







Exemplary 90-100

Good 89-80

Fair 79-70

Poor 69 and Under

Rubrics for Class Presentations










Development of topic/ Dept of research









Use of Presentation Aids 



Diagrams, charts, tables etc.






Presentation Skills






Eye contact






Posture/Appropriate dress










Exemplary 20-18

Good 17-15

Fair 14-12

Poor 11-0


  • Unexcused absences will affect final grade
  • Assignments must be handed in by the stipulated date. Failure to do so will result in marks being deducted
  • Rules of attendance for this course are enforced in accordance with those outlined in the St. George’s University Student Manuel (9)


Please note the due dates on all submissions. Every day that an assignment is late will result in 5 points being deducted per late day from the assignment score.

Academic Integrity

It is expected that all presentations, papers, and coursework are the original work of the students, with proper credits given to the sources of all referenced material.

Course Outline




Week 1 

Introduction: Review of Course Syllabus and Expectations

  • The history of the concept of Sustainable Development
  • Rationale for Sustainable Tourism Development
  • The nature and Scope of Sustainable Tourism

 Guest Speaker

Week 2




The Key Stake holders in Sustainable Tourism development

  • Overview of Tourism Policy, Planning, and development-

Question: Who is responsible for Tourism policy development? What factors must be considered?

Grenada Drafted Sustainable Plan




Week 3


  • The relationship between Sustainable Tourism and other terms: Responsible, Alternative, Soft, Eco, Minimum Impact, Environmentally Friendly 
  • Sustainable versus Non sustainable terms
  • The Challenges facing the Tourism Industry in respect to sustainable development


Week 4



Types of Tourism products in Grenada

Question: Is Sustainable Tourism possible in island states like Grenada?

Commence Mapping Exercise

(Class Discussion)

Week 5


The Three Dimensions of Sustainable Tourism 

  • Environmental dimension
  • Role of regional and international organizations – Green
  • Globe
  • -Blue Flag
  • -Agenda 21



Week 7

The Three Dimensions of Sustainable Tourism – The 

  • Economic Dimension
  • The Three Dimensions of Sustainable Tourism – The  Social dimension


Week 8

Mid Term Presentation

Mapping Exercise 

Week 9

WTTC Perspectives on Sustainable Tourism 

  • Global
  • Local
  • Non-Governmental 

Papers from WTTC (to be provided by Lecturer) Verbal Presentations to be made by groups


The Key actors in Sustainable Tourism

The Role of the Public Sector 




The Key actors in Sustainable Tourism

The Role of the NGO’s /Voluntary Organizations 



The Key actors in Sustainable Tourism

The Role of the Host Communities 



The Key actors in Sustainable Tourism

  • The Role of the visitors/ tourists 
  • The role of the Media



The Key actors in Sustainable Tourism

  • The Role of the Private sector



  • The Future of Sustainable Tourism and industry sustainability


School of Arts and Sciences Master Syllabi — Info for All Sections

Plagiarism Policy

Academic Integrity

The St. George’s University Student Manual (2019/2020) states as follows:

Plagiarism is regarded as a cardinal offense in academia because it constitutes theft of the work of someone else, which is then purported as the original work of the plagiarist. Plagiarism draws into disrepute the credibility of the Institution, its faculty, and students; therefore, it is not tolerated” (p. 48).

Plagiarism also includes the unintentional copying or false accreditation of work, so double check your assignments BEFORE you hand them in.

Be sure to do good, honest work, credit your sources and reference accordingly and adhere to the University’s Honor Code. Plagiarism and cheating will be dealt with very seriously following the university’s policies on Plagiarism as outlined in the Student Manual.

Your work may be subject to submission to plagiarism detection software, submission to this system means that your work automatically becomes part of that database and can be compared with the work of your classmates.

Attendance Requirement

The St. George’s University Student Manual (2019/2020) states as follows:

Students are expected to attend all classes and or clinical rotations for which they have registered. Although attendance may not be recorded at every academic activity, attendance may be taken randomly. Students’ absence may adversely affect their academic status as specified in the grading policy. If absence from individual classes, examinations, and activities, or from the University itself is anticipated, or occurs spontaneously due to illness or other extenuating circumstances, proper notification procedures must be followed. A particular course may define additional policies regarding specific attendance or participation” (p. 9).

Examination Attendance

The St. George’s University Student Manual (2019/2020) states as follows:

All matriculated students are expected to attend all assigned academic activities for each course currently registered. Medical excuses will be based on self-reporting by students. Students who feel they are too sick to take an examination or other required activity on a specific day must submit the online SAS medical excuse, which is available on Carenage. Students are only allowed two such excuses a year. Upon consultation with the Director of University Health Service, the third excuse will result in a mandatory medical leave of absence. The policies regarding make-up examinations are at the option of the Course Director” (p.46).

For additional specific examination policies and procedures, refer to the St. George’s University Student Manual (2019/2020), pages 31 through 37.

Student Accessibility and Accommodation Services Policy

The St. George’s University Student Manual (2019/2020) states as follows:

A student with a disability or disabling condition that affects one or more major life activities, who would like to request an accommodation, must submit a completed application form and supporting documentation to the Student Accessibility and Accommodation Services (SAAS) located in the Dean of Students Office. It is highly recommended that students applying for accommodations do so at least one month before classes begin to allow for a more efficient and timely consideration of the request. If a fully completed application is not submitted in a timely fashion, an eligibility determination may not be made, and accommodations, where applicable, may not be granted prior to the commencement of classes and/or examinations” (p. 8).


It is the responsibility of the student to read and understand the policies, laws, rules and procedures that while they could affect your grade for a course, have not been specifically outlined in the course syllabus. These are contained in the St. George’s University Student Manual.