Events Management

General Course Information

Course Lecturer Name(s):  Tornia Charles, MA

Course Director Name: Tornia Charles, MA

Course Lecturer(s) Contact Information:

Course Director Contact Information:

Course Lecturer(s) Office Hours: By Appointment 

Course Director Office Hours: By Appointment

Course Lecturer(s) Office Location:  N/A

Course Director Office Location: N/A

Course Support:   Mahalia Charles,, ext. 3863

Course Management tool: To learn to use Sakai, the Course management tool, access the link

Course Curriculum Information

Course Description: 

This course aims to equip students with the skills necessary to become successful event managers, to ensure the smooth running of the events, minimize risks and maximize the enjoyment and satisfaction of the audience or contracting entity. The course will explore events usage as special occasions which are different from the routine activities of our daily lives. Its range and scope include activities that have significant requirements for planning resources including; financial, management and marketing. Events are stage by all sectors and communities, including the public, private and voluntary.  

Course Objectives: 

At the end of this course, a participant should be able to: 

  1. Explain the scope of the events industry including private and public events 
  2. Explain the importance of undertaking feasibility studies before events are planned
  3. Analyze the importance of venue selection, theme development, protocol, staging and staffing, operations and logistics, and safety and security.
  4. Analyze planning tools
  5. Explain how events are organized and funded
  6. Highlight the role of various stakeholders

Student Learning Outcomes:

  1. Plan and execute a successful event 
  2. Undertake a feasibility study
  3. Demonstrate competence in writing sponsorship proposals and budgets 
  4. Review and Evaluate Events
  5. Motivate event staff, teams, and volunteers
  6. Understand the types of risks associates with events   

Program Outcomes Met By This Course:

ISLO-1: Students will be able to apply ethical skills to lead and manage in their respective business discipline.

ISLO-2: Students will be able to utilize the relevant ICT tools to analyze problems and propose solutions that aid in management decision making. 

ISLO-3: Students will be able to demonstrate effective written and oral communication skills.

ISLO-4: Students will be able to critically think, motivate and collaborate to solve business problems.

ISLO-9 Students will be able to apply the knowledge, skills, and attitudes to compete in a global business environment

ISLO-11 Students will be able to demonstrate knowledge of legal, ethical, and global standards in the Tourism and Hospitality Industry.

SAS Grading Scale: Grades will be assigned as follows:

A   = 89.5% or better

B+ = 84.5 - 89.4%

B = 79.5 - 84.4%

C+ = 74.5 - 79.4%

C   = 69.5 - 74.4%

D   = 64.5 - 69.4%

F   = 65% or less

Course Materials:

Text: Event Management for Tourism, Cultural, Business and Sporting Events(2005). Lynn Van Der Wagen and Brenda Carlos (Pearson Prentice Hall)

Supplementary Readings/Resources: Events Management in Leisure and Tourism,1998. David C.Watt- (Publisher Wiley & Sons)

Event Planning, 2000. Judy Allen (Publisher Wiley & Sons)

A Successful Guide to Meeting Planning; Suzanne Stewart Weissinger- Publisher- Wiley & Sons)

Course Grading Requirement:

  1. In-Class Discussions/Attendance/Participation (5%)
  2. Mid Term Exam (20%)
  3. Group Chapter Presentation (10%)
  4. Term Project (65%)
    1. Final Group Event/Written Proposal (20%) 
    2. Final Group Event/Practical (25%) 
    3. Peer Evaluation based on cooperation/participation in producing event (10%)  
    4. Timely Achievement of Event Milestones (10%)

Course Requirements:

There will be continuous assessment throughout the semester. There will be a midterm exam comprising multiple choice and written answers. Additionally, there will be a group chapter presentation and a final group written report and practical event. The following guidelines pertains to the group presentation, planning milestones, peer evaluation, planning sessions and the final report and practical event:

  1. Group Topic /Chapter Presentation: 

Students will be required to research a particular topic/chapter and lead the class discussion on same. 

  1. Practical Group Project:

Students are required to plan and execute a successful event. All proceeds will be donated to a local charity of the groups’ choice. Details will be finalized by the Lecturers.

  1. Written Project:

Additionally, and as part of the final assessment, a written Project must be submitted by all members of the group for the event completed. This is due on completion of the practical project one week before final exams. Failure to submit project will result in students failing the course.  Projects should be a thorough analysis of the planning work throughout the semester and must include the following: executive summary, event concept, objectives, strategies and components of the event executed. Examples include: promotion plan, risk analysis, logistics, budgets and other financial tools etc.  It must be free of grammatical errors, thoroughly documented and the bibliography included as necessary.

Guidelines for Written Assignments

All Written Assignments: must be in submitted in two forms: Hard & Soft Copy via Turnit In

All assignments must follow APA style please see sample citations on Course Outline 

  1. Cover page with the Project title, Course name, code, Lecturer’s name, student names and date.
  2. Font size 12, Times Roman and double line spacing.
  3. Material must be printed on one side of the paper and each new topic must begin on a new page
  4. Acknowledgement, Table of Contents, Introduction, Conclusion, Reference

If you are uploading a soft copy of any assignment please save your file using this format:  Your surname in full followed by the initial for your first name (include your group number, if it is a group) and then the name of the assignment.  Example: John H Individual Building a better boss

  1. Event Milestones

Friday classes will be scheduled for the planning of your practical event.  All students are expected to attend and participate.  The Event Manager will take a role call and persons arriving 10 minutes late should have “L” written in the space and persons not attending without a valid excuse which should be emailed to the Course Director and Event Manager should have an “X” and will lose marks for failure to attend. An event milestone schedule was developed, and you will be graded on the timely delivering of those milestones. You will be given 10 (ten) minutes to make a visual and oral presentation to the class on the dates listed on the schedule about the completion of those tasks.

  1. Wednesday Class Meeting conduct

Wednesday meetings are for the planning of your Event.  The views and opinions absent from these meetings do not count and the Events Class need not go back on any decisions made to facilitate missing persons.  Every Wednesday Class Meeting must have clear Objectives which will be written on the White Board in the class by the Event Manager that will be covered at the meeting. The Events Manager must select a person who can keep some short Minutes to keep records of the major decisions and circulate it via SGU email to everyone in the class. Instructor/s must also be copied on these emails. Students at the Wednesday Class Meetings can have their views included based on two criteria: First it must be constructive.  Constructive means your criticism must be accompanied by a solution or do not share them.  Second ideas shared must be voted on and the one with the majority gets ratified, if someone present choose not to vote, then afterwards they will have no say on that decision. Students’ participation will be assessed by the Event Manager and the Event Manager will be assessed by the members, the form will be distributed after Midterm and it is due, one week before your Event.  Grades from this will form part of the overall grade for your final Event.

Course Schedule





Introduction and Review of Course Syllabus

  • The Event Planning Process
  • Events and the Travel and Tourism Industry
  • Careers and Job Opportunities in the events industry




The Events Industry in Grenada

  • Types, Characteristics and Organization 




Introduction to Events Management

  • Definitions
  • Types of Events and Classification/Size of Events
  • The Importance of the Event’s Team and other Stakeholders
  • Moral and Ethical Code Governing Events

​​​Concept and Design

  • Developing the Event Concept
  • The Purpose of the Event and Theme
  • Factors Influencing Venue Selection
  • Analyzing the Concept
  • Designing the Event
  • Logistical Arrangements to Consider when planning an Event

Guest Speaker: TBA

 Ch. 1 Main Text, (pages 417)

Ch.2 A Guide to Successful Meeting Planning. (pages 13-18)

Ch.2 Main Text, (pages 1931) 

Ch. 5 A Guide to Successful Meeting Planning, (Pages 54-85)



  • Feasibility Studies and Why They are Undertaken
  • Keys to Success- Analysis of Factors/ Variables that Contribute to the Feasibility Study
  • SWOT Analysis

Ch 3 Main Text, (pages 3545)





  • Project Discussion
  • Establishing the Mission/ Purpose Statement
  • Establish the Aims and Objectives of the Event
  • Preparing an Event Proposal
  • Planning Tools-Maps and Models, Gantt Charts, Run Sheets/Event Scripts, Organizational Charts, Checklists etc.




  • Exchange Relationship in Event Sponsorship
  • The Importance of Sponsorship as a Marketing and promotional Activity
  • The Sponsorship Screening Process
  • Developing the Sponsorship Proposal/Issues to Cover

Ch 4 Main Text, (pages 4756)


See appendix from pages 271-275



  • The Nature of Event Marketing
  • The Process of Event Marketing
  • Establishing the Features of the Product
  • Marketing Segmentation – Events and Meeting Segments
  • The Marketing Mix

Ch. 5 Main Text,(pages 5970)






Legal Compliance

  • Examination of Relevant Laws and Regulations 
  • Licensing Bodies and Legal Compliance Requirements of an Event
  • Federal Trade Commission Act
  • Stakeholders and Official Bodies
  • Contracts

Events Planning and

Management, Manual- by

Anderson Murray


Event Promotion

  •  Planning the Promotional Strategy
  • Branding and Positioning
  • Advertising
  • PR
  • Sales Promotion
  • Website Marketing 
  • Collateral Materials
  • Developing Events- A tourism strategy to increase arrivals

Ch. 6 Main Text, (pages 73-81)

Ch. 3 Festival and Special Johnny Allen, William O’ Toole, Ian Mc Donnell, Robert Harris


Financial Management.

  • Budgeting- Income and expenditure statement
  • Costing/Pricing decisions
  • Revenue Sources
  • Cash/Flow Analysis- Income Statement and Balance Sheet 
  • Financial Control Systems
  • Panic Payments

Ch. 7 Main Text, (pages 85-98)


Risk Management

  • Types of Risks Associated with Events
  • Process of Risk Management
  • Incident Reporting
  • Emergency Response Plans
  • Standards for Risk Management

Ch. 8 Main Text, (pages 99-112)



  • Project discussion Planning

Ch. 9 Main Text (pages 113-129)






 Etiquette & Protocol 

  • Importance of Etiquette and Protocol
  • Precedence
  • Titles
  • Dress for Formal Occasions
  • Invitations and Methods of Address

Ch.10 Main Text (pages 131-142)



Etiquette and Protocol cont’d.

  • Preparing for Dignitaries and Rules for Flag Flying
  • Rules for Speakers
  • Religious and Cultural Protocol

Ch.10 Main Text( pages 131-142)


Dining Etiquette

  • Table Manners
  • Table Setting
  • Service of Food and Beverage

Handouts (Guest Speaker)




  • Venue Selection/Choosing the Event Site
  • Developing the Theme and Planning the Décor
  • Accommodation/Capacity for Lighting, Sound, Special Effects
  • Conducting Rehearsals
  • General Services and Catering
  • Organizing Accommodations 
  • Managing the environment- Pollution, Restroom Facilities, and Cleaning etc.

Ch.11 Main Text (pages  147-162)



  • Developing Organization Charts
  • Recruitment and Selection
  • Drawing up Rosters/Schedule
  • Training and briefing
  • Developing Recognition Strategies/Motivational Skills
  • Managing volunteers Guest Speaker TBA

Ch.12 Main Text (pages   165-180)


Crowd Management and Evacuation

  • The Crowd Management Plan
  • Identification of Risks in the Industry
  • Crowd Management and Crowd Control Systems
  • Emergency Planning and Implementing Emergency Procedures

Ch.16 Main Text (pages 229-241)



Operations and Logistics

  • Logistics/Putting things in Place- Setup, Tearing Down
  • Procedures
  • Performance Standards
  • Functional Areas

Ch.14 Main Text (pages 199-212)


 WEEK 12

Safety & Security

  • Development of a Safety and Security Plan
  • Identification of Security Services Needed
  • Occupational Health and Safety, including First Aid
  • Incident Reporting and Communication Methods

Ch.15 Main Text. (pages 213-225)




  • Developing Leadership Skills
  • Managing Temporary and Diverse Teams
  • Improving Communications
  • Time Management in Planning and Managing Meetings

 Ch.13 Main Text(pages  185-196)


 WEEK 14





Monitoring, Control and Evaluation Procedures

  • Monitoring and Control Systems
  • Operational Monitoring and Control 
  • Importance of Evaluation
  • The Broader Impact of Events

 Ch. 17 Main Text (pages 243-254) (Final Project due)


WEEKS 15 & 16

No Final Exams during Week #16


School of Arts and Sciences Master Syllabi — Info for All Sections

Plagiarism Policy

Academic Integrity

The St. George’s University Student Manual (2019/2020) states as follows:

Plagiarism is regarded as a cardinal offense in academia because it constitutes theft of the work of someone else, which is then purported as the original work of the plagiarist. Plagiarism draws into disrepute the credibility of the Institution, its faculty, and students; therefore, it is not tolerated” (p. 48).

Plagiarism also includes the unintentional copying or false accreditation of work, so double check your assignments BEFORE you hand them in.

Be sure to do good, honest work, credit your sources and reference accordingly and adhere to the University’s Honor Code. Plagiarism and cheating will be dealt with very seriously following the university’s policies on Plagiarism as outlined in the Student Manual.

Your work may be subject to submission to plagiarism detection software, submission to this system means that your work automatically becomes part of that database and can be compared with the work of your classmates.

Attendance Requirement

The St. George’s University Student Manual (2019/2020) states as follows:

Students are expected to attend all classes and or clinical rotations for which they have registered. Although attendance may not be recorded at every academic activity, attendance may be taken randomly. Students’ absence may adversely affect their academic status as specified in the grading policy. If absence from individual classes, examinations, and activities, or from the University itself is anticipated, or occurs spontaneously due to illness or other extenuating circumstances, proper notification procedures must be followed. A particular course may define additional policies regarding specific attendance or participation” (p. 9).

Examination Attendance

The St. George’s University Student Manual (2019/2020) states as follows:

All matriculated students are expected to attend all assigned academic activities for each course currently registered. Medical excuses will be based on self-reporting by students. Students who feel they are too sick to take an examination or other required activity on a specific day must submit the online SAS medical excuse, which is available on Carenage. Students are only allowed two such excuses a year. Upon consultation with the Director of University Health Service, the third excuse will result in a mandatory medical leave of absence. The policies regarding make-up examinations are at the option of the Course Director” (p.46).

For additional specific examination policies and procedures, refer to the St. George’s University Student Manual (2019/2020), pages 31 through 37.

Student Accessibility and Accommodation Services Policy

The St. George’s University Student Manual (2019/2020) states as follows:

A student with a disability or disabling condition that affects one or more major life activities, who would like to request an accommodation, must submit a completed application form and supporting documentation to the Student Accessibility and Accommodation Services (SAAS) located in the Dean of Students Office. It is highly recommended that students applying for accommodations do so at least one month before classes begin to allow for a more efficient and timely consideration of the request. If a fully completed application is not submitted in a timely fashion, an eligibility determination may not be made, and accommodations, where applicable, may not be granted prior to the commencement of classes and/or examinations” (p. 8).


It is the responsibility of the student to read and understand the policies, laws, rules and procedures that while they could affect your grade for a course, have not been specifically outlined in the course syllabus. These are contained in the St. George’s University Student Manual.