Strategic Management

General Course Information

Course Lecturer Name(s): Dr. Shawn Best

Course Director Name: Dr. Shawn Best

Course Lecturer(s) Contact Information:  439-2000 ext. 3869

Course Lecturer(s) Office Hours:  Monday, Wednesday, Friday 10:30 AM to 12:30 AM 

Course Lecturer(s) Office Location:  Building C (Windward Hall)

Course Support:   Mahalia Charles,, 3863

Course Management tool: To learn to use Sakai, the Course management tool, access the link

Course Curriculum Information

Course Description: 

This course introduces the process for strategic management and includes a simulation that enables students to put the theory into practice. Strategy development is a core competence for executives in today’s highly competitive environment. Creating a clear and implementable strategy for attaining objectives is an annual task in many firms. In small firms, a viable strategy may mean the difference between success and failure.  

Course Objectives: 

  1. This course aims to acquaint students with strategic management processes and techniques most critical to smooth functioning of any business of any size. 
  2. This course also aims to equip students with the concepts and techniques necessary for organizations to do strategic management. 
  3. Finally, this course aims to enhance the skills of students in business ethics, international management and international business.  

Student Learning Outcomes:

On successfully completing this course, students should be able to:

  1. Articulate an opinion regarding the use of strategic management practices in workplace environments;
  2. Communicate verbally or in writing about topics related to strategic decision-making;
  3. Apply a working knowledge of strategic decision-making techniques in a variety of individual, social and workplace environments and scenarios;
  4. Implement appropriate strategic management decision-making techniques in real world situations

Program Outcomes Met By This Course:

ISLO-1: Students will be able to apply ethical skills to lead and manage in their respective business discipline.

ISLO-3: Students will be able to demonstrate effective written and oral communication skills.

ISLO-4: Students will be able to critically think, motivate and collaborate to solve business problems.

ISLO-7: Students will be able to demonstrate knowledge of legal, ethical, and global standards in the management domain.

SAS Grading Scale: Grades will be assigned as follows:

A   = 89.5% or better

B+ = 84.5 - 89.4%

B = 79.5 - 84.4%

C+ = 74.5 - 79.4%

C   = 69.5 - 74.4%

D   = 64.5 - 69.4%

F   = 65% or less

Course Materials:

 Text: Strategic Management: A Competitive Advantage Approach (16th edition) by Fred R. David and Forest R. David (Pearson/Prentice Hall). Note: Other editions may be used by students, although case examples in the various editions may be different.

 Supplementary Readings/Resources: Assigned articles and case studies (Posted on Sakai and handed out in class)

Course Grading Requirement:

The objectives of this course will be achieved by utilization of a combination of class lectures, in class videos, online videos to be watched from home, group activities, class discussion of case studies and homework. The performance of students will be assessed as follows:

  1. Homework assignments, in-class activities, and quizzes: 20%
  2. Midterm exam: 20%
  3. Case study analyses & team presentation: 20%
  4. Simulation Exercise: 20%
  5. Final Exam: 20%

Course Schedule

This is the planned schedule of assignments and readings for the course. The instructor reserves the right to make changes as required to adapt to student needs or comprehension levels.

Week 1   

Topics / Exercises


Week 1                topic 1

The Nature of Strategic Management (Chp. 1)

Get textbook, read ch. 1&2 Read simulation instructions, simulation slides and demo


What is Strategic Management, Key Terms, the Strategic Management Model


Week 2   



Week 2              topic 2

The Business Vison and Mission (Chp 2)

Simulation begins

In class exercise: What is Strategy? Homework: Read ch.1&2


Vison and Mission Statements, Vision vs Mission, Benefits of Mission and Vision Statements, Characteristics of Mission 

In-class exercise on critique of vision and mission statements 

Week 3   



Week 3               topic 3

The External Assessment (Chp. 3) 

Read chapter 3

Individual Assignment 1 

Mini-Case study w/CPM & 5 forces 


External Audit (Industrial Organization view PESTEL Analysis

Online Quiz on Chps. 1,2&3

Week 4   




Week 4         Topic 3 cont. 

The External Assessment (Chp. 3) 

 EFE and CPM matrices

Simulation performance update


Competitive Forces, Porter’s Five Forces


Week 5    



Week 5              Topic 4 

The Internal Assessment (Chp 4)

In-class exercise the use of financial ratios for analyzing financial performance.


The Internal Audit, Resource Based View, Assessing internal resources


Week 6    



Week 6             Topic 5

Strategies in Action (Chp. 5) 


Individual Assignment 1 Due


Long-term Objectives, Types of Strategies, Levels of Strategies Integration Strategies (Forward, Backward and Horizontal Integration), 


Week 7   



Week 7           Topic 5 cont.    

Strategies in Action (Chp. 5)

In-class quiz, exam preparation 

Simulation performance update


Intensive Strategies (Market Penetration, Market Development, Product Development)

Video case on intensive strategies

Week 8  



Week 8

Midterm Examination


Week 9 



Week 9              Topic 5 cont.

Strategies in Action (Chp. 5)

Read Chapter 7, 

Individual Assignment 3

Group Case Analysis


Diversification Strategies (Related and Unrelated Diversification), Defensive Strategies) Defensive Strategies (Retrenchment, Divestiture and Liquidation)

Video case on defensive strategies

Week 10 



Week 10        Topic 5 cont.    

Strategies in Action (Chp. 5)


Group Case Analysis and presentations Due



Porter’s Five Generic Strategies, Means of Achieving Strategies (Joint Ventures, Mergers &Acquisitions, Strategic Alliances, Outsourcing)


Week 11 



Week 11        Topic 6

Strategy Analysis and Choice 

Simulation performance update


Input Stage, Matching Stage and Decision Stage

Online Quiz on Chps 5& 6

Week 12  



Week 12         Topic 7

Strategy Implementation (Chp 7)



Implementation issues affecting management and marketing


Week 13  



Week 13          Topic 8   

Strategy Implementation (Chp 8)



Implementation issues affecting Finance & Accounting

Online Quiz on Chps. 7, & 8

Week 14     



Week 14        Topic 9.

Strategy Review, Evaluation and Control (Chp 9)

Individual Assignment 2 Due


Nature of Strategy Evaluation


Week 15   




Strategy Review, Evaluation and Control (Chp 9)


Week  15        Topic 10. 

Business Ethics, Environmental Sustainability and Corporate Social Responsibility

Present & Review Simulation results 

In-class quiz, exam preparation 

Team Presentations for Simulation 

Week 16  



Week  16         

Final Examination


School of Arts and Sciences Master Syllabi — Info for All Sections

Plagiarism Policy

Academic Integrity

The St. George’s University Student Manual (2019/2020) states as follows:

Plagiarism is regarded as a cardinal offense in academia because it constitutes theft of the work of someone else, which is then purported as the original work of the plagiarist. Plagiarism draws into disrepute the credibility of the Institution, its faculty, and students; therefore, it is not tolerated” (p. 48).

Plagiarism also includes the unintentional copying or false accreditation of work, so double check your assignments BEFORE you hand them in.

Be sure to do good, honest work, credit your sources and reference accordingly and adhere to the University’s Honor Code. Plagiarism and cheating will be dealt with very seriously following the university’s policies on Plagiarism as outlined in the Student Manual.

Your work may be subject to submission to plagiarism detection software, submission to this system means that your work automatically becomes part of that database and can be compared with the work of your classmates.

Attendance Requirement

The St. George’s University Student Manual (2019/2020) states as follows:

Students are expected to attend all classes and or clinical rotations for which they have registered. Although attendance may not be recorded at every academic activity, attendance may be taken randomly. Students’ absence may adversely affect their academic status as specified in the grading policy. If absence from individual classes, examinations, and activities, or from the University itself is anticipated, or occurs spontaneously due to illness or other extenuating circumstances, proper notification procedures must be followed. A particular course may define additional policies regarding specific attendance or participation” (p. 9).

Examination Attendance

The St. George’s University Student Manual (2019/2020) states as follows:

All matriculated students are expected to attend all assigned academic activities for each course currently registered. Medical excuses will be based on self-reporting by students. Students who feel they are too sick to take an examination or other required activity on a specific day must submit the online SAS medical excuse, which is available on Carenage. Students are only allowed two such excuses a year. Upon consultation with the Director of University Health Service, the third excuse will result in a mandatory medical leave of absence. The policies regarding make-up examinations are at the option of the Course Director” (p.46).

For additional specific examination policies and procedures, refer to the St. George’s University Student Manual (2019/2020), pages 31 through 37.

Student Accessibility and Accommodation Services Policy

The St. George’s University Student Manual (2019/2020) states as follows:

A student with a disability or disabling condition that affects one or more major life activities, who would like to request an accommodation, must submit a completed application form and supporting documentation to the Student Accessibility and Accommodation Services (SAAS) located in the Dean of Students Office. It is highly recommended that students applying for accommodations do so at least one month before classes begin to allow for a more efficient and timely consideration of the request. If a fully completed application is not submitted in a timely fashion, an eligibility determination may not be made, and accommodations, where applicable, may not be granted prior to the commencement of classes and/or examinations” (p. 8).


It is the responsibility of the student to read and understand the policies, laws, rules and procedures that while they could affect your grade for a course, have not been specifically outlined in the course syllabus. These are contained in the St. George’s University Student Manual.