General Course Information

Course Lecturer Name(s):  Dr. Paul Pounder & Dr. Anthony Andall

Course Director Name: Same as above

Course Lecturer(s) Contact Information:  Paul Pounder, PPounder@sgu.edu, 3753 Anthony Andall. Aandall@sgu.edu, 3723

Course Director Contact Information: Same as above  

Course Lecturer(s) Office Hours:  Paul Pounder: Mon & Wed 9:30- 12:00 pm, Anthony Andall: Mon & Wed 11-00- 12:00 pm, 2:15 pm – 3:30 pm, Tue & Thu, 2:30 – 4:00pm 

Course Director Office Hours: N/A

Course Lecturer(s) Office Location:  Dr. Pounder Leeward Hall (upstairs) Dr. Anthony Andall Windward Hall (Downstairs) 

Course Director Office Location: N/A

Course Support: Tracy Fortune, TFortune@sgu.edu, 3373

Course Management tool: To learn to use Sakai, the Course management tool, access the link https://apps.sgu.edu/members.nsf/mycoursesintro.pdf

Course Curriculum Information

Course Description: 

The course is structured to teach the participants the critical steps needed to establish a small-scale entrepreneurial enterprise with particular focus on the strategic challenges that these entrepreneurs face. This will include strategies for new products or service introduction into a market, strategies for creating a viable organization and strategies for acquiring resources including obtaining financing. This course will also examine the process of using conceptual thinking in developing a viable business concept. Lastly course will support those individuals who may be interested working for or investing in a small-scale entrepreneurial company.

Course Objectives: 

  1. Develop an understanding of entrepreneurship 
  2. Develop an understanding of small business management 
  3. Recognize opportunities and resolve issues & challenges facing entrepreneurs
  4. Develop a business plan for an entrepreneurial venture
  5. Perform a strategic assessment of a new venture
  6. Compare and contrast how leadership skills are critical to entrepreneurial success

Student Learning Outcomes:

  1. Apply the key principles of entrepreneurship 
  2. To be able to analyse entrepreneurial opportunities 
  3. Utilize business toolkit to design and develop business proposals. 
  4. To be able to conduct market research and analysis 
  5. Recognize the critical elements in the entrepreneurial process 
  6. To be able to develop financial proposals necessary to support a business plan

Program Outcomes Met By This Course:

ISLO-1: Students will be able to apply ethical skills to lead and manage in their respective business discipline.

ISLO-2: Students will be able to utilize the relevant ICT tools to analyze problems and propose solutions that aid in management decision making. 

ISLO-3: Students will be able to demonstrate effective written and oral communication skills.

ISLO-4: Students will be able to critically think, motivate and collaborate to solve business problems. 

ISLO-7: Students will be able to demonstrate knowledge of legal, ethical, and global standards in the management domain.

SAS Grading Scale: Grades will be assigned as follows:

A   = 89.5% or better

B+ = 84.5 - 89.4%

B = 79.5 - 84.4%

C+ = 74.5 - 79.4%

C   = 69.5 - 74.4%

D   = 64.5 - 69.4%

F   = 65% or less

Course Materials:

Text: Course material to be distributed by the instructors 

Supplementary Readings/Resources: Kuratko, D. F. (2017). Entrepreneurship: Theory, process, practice. Cengage Learning, Boston, MA.

Staphens-James, Lystra B, Mauvalyn M. Bowen, Paul Pounder, K'adamawe A. H. N. K'nife, Denis Mitchell, Cuthbert C. Joseph, and Keith A. McDonald. Entrepreneurship for Caribbean Students.  2017. Carlong Publishers (Caribbean) Limited.

Course Grading Requirement:

Individual Assignments: 25%

Entrepreneurship Report: 25%

Final Group Business Plan: 50%

Course Requirements:

  • Individual Assignment
  • Entrepreneurship Report 
  • Final Group Business Plan

Course Schedule




1  (Jan 17th 2022)


Entrepreneurship and Small business management (1 Week)


a. Definition of entrepreneurship


b. Characteristics of entrepreneur


c. Definition of small business



Creativity and Innovation (2 Weeks)


a. Idea generation techniques


b. Types of innovation


c. Intellectual property protection





Entrepreneurial opportunities (2 Weeks)


a. Competitive advantage: niche strategy and customer service


b. Start up and buy out opportunities


c. Franchising


d. Family business opportunities




        4.        Preparing the business plan (2 Weeks)

a. Creating a formal business plan

b. Building the marketing plan

c. Planning the management team and physical facilities

d. Sourcing financing

e. Choosing form of ownership

Assignment due at end of week 7 




        5.        Marketing and Market Research (2 Weeks)

a. Consumer behavior and product strategy

b. Pricing strategies

c. Promotion strategies

d. Distribution channels and international markets 


        6.        Managing entrepreneurial operations (1 Week)

a. Professional management in the growing firm

b. Managing human resources

c. Quality management and the operations process

d. Purchasing and the management of inventory


        7.        Capital/Funding/Financing (2 Weeks)

a. Understanding financial statements and accounting systems

b. Working capital management 

c. Budgeting techniques

d. Sources of finance

e. Risk and insurance management



        8.        Leadership and Entrepreneurial growth (1 Week)

a. What is leadership?

b. Characteristics of a leader


c. Leadership Concepts: vision, motivation, decision-making, team building, conflict

d. Strategic growth  


Final Business Plan Group Presentations (APR 26th – 28th )

School of Arts and Sciences Master Syllabi — Info for All Sections

Plagiarism Policy

Academic Integrity

The St. George’s University Student Manual (2019/2020) states as follows:

Plagiarism is regarded as a cardinal offense in academia because it constitutes theft of the work of someone else, which is then purported as the original work of the plagiarist. Plagiarism draws into disrepute the credibility of the Institution, its faculty, and students; therefore, it is not tolerated” (p. 48).

Plagiarism also includes the unintentional copying or false accreditation of work, so double check your assignments BEFORE you hand them in.

Be sure to do good, honest work, credit your sources and reference accordingly and adhere to the University’s Honor Code. Plagiarism and cheating will be dealt with very seriously following the university’s policies on Plagiarism as outlined in the Student Manual.

Your work may be subject to submission to plagiarism detection software, submission to this system means that your work automatically becomes part of that database and can be compared with the work of your classmates.

Attendance Requirement

The St. George’s University Student Manual (2019/2020) states as follows:

Students are expected to attend all classes and or clinical rotations for which they have registered. Although attendance may not be recorded at every academic activity, attendance may be taken randomly. Students’ absence may adversely affect their academic status as specified in the grading policy. If absence from individual classes, examinations, and activities, or from the University itself is anticipated, or occurs spontaneously due to illness or other extenuating circumstances, proper notification procedures must be followed. A particular course may define additional policies regarding specific attendance or participation” (p. 9).

Examination Attendance

The St. George’s University Student Manual (2019/2020) states as follows:

All matriculated students are expected to attend all assigned academic activities for each course currently registered. Medical excuses will be based on self-reporting by students. Students who feel they are too sick to take an examination or other required activity on a specific day must submit the online SAS medical excuse, which is available on Carenage. Students are only allowed two such excuses a year. Upon consultation with the Director of University Health Service, the third excuse will result in a mandatory medical leave of absence. The policies regarding make-up examinations are at the option of the Course Director” (p.46).

For additional specific examination policies and procedures, refer to the St. George’s University Student Manual (2019/2020), pages 31 through 37.

Student Accessibility and Accommodation Services Policy

The St. George’s University Student Manual (2019/2020) states as follows:

A student with a disability or disabling condition that affects one or more major life activities, who would like to request an accommodation, must submit a completed application form and supporting documentation to the Student Accessibility and Accommodation Services (SAAS) located in the Dean of Students Office. It is highly recommended that students applying for accommodations do so at least one month before classes begin to allow for a more efficient and timely consideration of the request. If a fully completed application is not submitted in a timely fashion, an eligibility determination may not be made, and accommodations, where applicable, may not be granted prior to the commencement of classes and/or examinations” (p. 8).


It is the responsibility of the student to read and understand the policies, laws, rules and procedures that while they could affect your grade for a course, have not been specifically outlined in the course syllabus. These are contained in the St. George’s University Student Manual.