This course is designed to introduce social media as a communication tool used for more than just connecting with friends and family, but as one that can be effectively integrated into an organization's existing communication and marketing strategies. Through interactive sessions, discussions of case studies and practical work, students will, by the end of the course, have the knowledge to execute social media strategies in a number of settings for business, non-profit organizations or personal development.
COMM 203: Social Media
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Class Program